'Flavouring neutral alcohol isn't right in spirit'

Times of India — Top Stories · 3 Aug 2026, 8:18 pm

The FSSAI has prohibited adding rum or whisky flavour to spirits. This practice misrepresents the true nature of alcoholic beverages and misleads consumers. Manufacturers were found using neutral alcohol and adding identical flavouring substances. Several companies, including United Spirits, faced prohibitions and notices. The regulator stressed that characteristic taste should develop naturally through base ingredients.

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